Avon’s new Super Drama mascara, packaged in a sleek purple vial with a matching colored brush, is formulated with “conditioning spheres.”

According to Avon, this mascara is formulated to expand the look of each individual lash, from root to tip. It claims to plump and lengthen, making eyes look 20% larger.

Avon says its innovative fan brush prevents clumps, while depositing double the typical amount of product onto the lashes, with just one stroke.